December 21

julebryg tuborg

Merry Christmas and
happy TUB´year…
The humorous message is based on the fact that the pronunciation of “org” and the word år (year) sounds similar in Danish.

Godt – nyt – år (good – new – year) is changed to Godt – tub – org (good – Tuborg), in other words, enjoy a good beer and have a happy new year.

The slogan, made by Peter Wibroe, have been used for more than 30 years, and we still love it.

Video, 40 sek.

4 comments so far

  1. Reggie on

    Please translate for us what it says on the can, Birgitte?🙂

    • Giiid on

      You are right, I should explain this, even it is a play with Danish words that can´t be translated as they are ment..🙂

      • Reggie on

        Ahhh, it is all very mysterious…

        • Giiid on

          …how about this…(more explanation in front).


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